Mac and the camera speak to each other fluently, but PC, lacking the proper driver, is utterly confused and unable to communicate.
Apple’s ‘Get a Mac,’ the Complete Campaign – Adweek
Mac and PC explain how they both have a lot in common, like running Microsoft Office, but their discussion is hampered by PC's unfortunate habit of freezing and restarting. PC has caught a virus and is clearly under the weather.
- “Get-A-MAC” Campaign Analysis.
- A Look Back at Steve Jobs and Apple's 'Get a Mac' Ads.
- Dealing with Steve Jobs?
- best mac cosmetics pro products.
- restore firefox default settings mac?
He warns Mac to stay away from him, citing , known viruses that infect PCs. But Mac isn't worried, as viruses don't affect him.
A decade later, ad team behind iconic 'Get a Mac' campaign recounts development & production
PC then announces that he's going to crash and falls backward onto the floor. Wall Street Journal.
PC then claims that he also received a great review but is flummoxed when Mac asks for details. Out of the Box. June Mac and PC, still in their boxes, talk about what they'll do when they get unpacked.
Mac says he'll get started right away, but PC, who's doing exercises, is held up by tedious startup tasks. Mac hops away, leaving PC waiting for other parts of himself that are in other boxes. PC listens intently, then moronically misuses the word again. Work vs.
Mac says he enjoys doing fun stuff like podcasts and movies. PC says he also does fun stuff, like spreadsheets and pie charts.
Still, there were risks involved in getting the campaign off the ground. For more about Apple iPhone, watch: That said, the motive was clear: And now ten years later, most agree that it did just that.
The fascinating story behind Apple’s iconic ‘Get a Mac’ ad campaign
And before long, both Long and Hodgman became pop culture successes. As Apple continued to pelt Microsoft through its ads , the software giant tried to respond with humor of its own. The ads tried to poke fun at Macs and enlisted the help of comedian Jerry Seinfeld and Microsoft co-founder Bill Gates to do it. The ads were widely panned for failing to make a dent.
The battle between Apple and Microsoft came at a tumultuous time in their relationship. While they were never best of friends, Apple at the time was trying to position its Macs as appealing alternatives to PCs, despite Windows-based machines outselling Macs by a wide margin.